Ready

Friction-less, app free, mobile order & pay solution for restaurants, hotels, and various hospitality venues.

ROLE

Senior Product Designer

COMPANY

iQmetrix | Ready

YEAR

2018 - Present

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Project overview

During my time at Ready, I have had the pleasure to experience a multitude of roles centered around UX. I have worked on everything from wireframing, prototyping, user research and testing, to marketing design and industrial design. An amazing team of likeminded individuals integrating technology in a meaningful with with hospitality.

RESPONSIBILITIES

  • Wireframing & Prototyping

  • User Testing & Research

  • Industrial Design

  • Visual Design

  • Marketing Design

WIREFRAMING

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Sketch

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Zeplin

PROTOTYPING

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Proto.io

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Invision

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XD

VISUAL DESIGN

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Illustrator

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Dimensions

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Photoshop

Guest Experience Overview

Some flow charts mapping out the Ready end-to-end guest experience and a breakdown of the various product offerings and experience types.

RESEARCH & DESIGN PROCESS

Bill Splitting Behaviour

One of the original standout features of the Ready product, was the ability for guests to split their bill. Research on user habits around bill splitting was conducted through surveys and interviews. A prototype was created based on our research which was then used for user testing to determine if our prototype addressed user needs.

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RESEARCH & DESIGN PROCESS

Understanding Server Personas

Servers have always been a key stakeholder in the dining experience, and one of the factors that can really unlock our adoption and usage. Locations with high server engagement have shown dramatic differences in our engagement and conversion rates for our product. We wanted to make sure that servers were considered when designing the guest product to identify the touchpoints where server interaction was still important, and where we could improve the servers workflow.

RESEARCH & DESIGN PROCESS

Loyalty Integrations

Integrations with loyalty providers was another commonly requested feature from many of our prospective clients. I worked closely with our project managers and developers to understand how different loyalty providers worked, and what kind of information we had access to from a user accounts perspective. Care was taken to ensure external loyalty providers were integrated in a cohesive way without pulling the user out of our experience.

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CLIENT

The Raven (demo)

PRIMARY

ACCENT

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Lato

Always on brand

Customizable branding helps create a more cohesive experience, whilst reinforcing the venues look and feel . A few simple tweaks with fonts, colours and logos can have a big impact on presenting the clients brand at their best.

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PROJECT HIGHLIGHT

Guest Feedback Form

Progressive disclosure alleviates cognitive load on users and allows them to focus more on single chunks of information. Leveraging this allowed us to achieve high engagement rates on our guest experience feedback forms. We start off by only asking for a star rating, and then progressively ask for additional service factors feedback.

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PROJECT HIGHLIGHT

Smart Navigation

Navigation is one of the major challenge when using digital menus, especially when dining in. Adding in secondary sub-navigation allows users to quickly jump to specific sections whilst also giving them an overview of the entire menu. Smart sticky headers which hide when scrolled helps to maximize vertical space whilst also enabling easy access for guests to view their bills.

PROJECT HIGHLIGHT

Galleries, Tags & Badges

Another major challenge of online menus for guests is finding what they want, when presented with too many choices. Customizable tags and badges allows clients to highlight specific items, as well as point out any specific dietary concerns.

Table Target Production

The first entry point to our product, is the unique QR code or NFC chip located on every table. A large part of my role at Ready was to design, prototype and iterate on various form factors that would work well for a wide range of clients. 

Design System

A continually growing and evolving design system helps to better define not only visual guidelines, but also behaviour patterns throughout the experience. 

Other Design Contributions

Early on at my time at Ready when we were a much smaller team, I also worked closely with marketing and sales on marketing campaigns. I helped to create graphics and copy for various clients to help drive usage at venues. I also helped to design trade show banners and various other graphics for the team.