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Ready
Friction-less, app free, mobile order & pay solution for restaurants, hotels, and various hospitality venues.
Project overview
During my time at Ready, I have had the pleasure to experience a multitude of roles centered around UX. I have worked on everything from wireframing, prototyping, user research and testing, to marketing design and industrial design. An amazing team of likeminded individuals integrating technology in a meaningful with with hospitality.
RESPONSIBILITIES
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Wireframing & Prototyping
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User Testing & Research
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Industrial Design
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Visual Design
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Marketing Design
WIREFRAMING
Sketch
Zeplin
PROTOTYPING
Proto.io
Invision
XD
VISUAL DESIGN
Illustrator
Dimensions
Photoshop
Guest Experience Overview
Some flow charts mapping out the Ready end-to-end guest experience and a breakdown of the various product offerings and experience types.
RESEARCH & DESIGN PROCESS
Bill Splitting Behaviour
One of the original standout features of the Ready product, was the ability for guests to split their bill. Research on user habits around bill splitting was conducted through surveys and interviews. A prototype was created based on our research which was then used for user testing to determine if our prototype addressed user needs.
RESEARCH & DESIGN PROCESS
Understanding Server Personas
Servers have always been a key stakeholder in the dining experience, and one of the factors that can really unlock our adoption and usage. Locations with high server engagement have shown dramatic differences in our engagement and conversion rates for our product. We wanted to make sure that servers were considered when designing the guest product to identify the touchpoints where server interaction was still important, and where we could improve the servers workflow.
RESEARCH & DESIGN PROCESS
Loyalty Integrations
Integrations with loyalty providers was another commonly requested feature from many of our prospective clients. I worked closely with our project managers and developers to understand how different loyalty providers worked, and what kind of information we had access to from a user accounts perspective. Care was taken to ensure external loyalty providers were integrated in a cohesive way without pulling the user out of our experience.
PROJECT HIGHLIGHT
Guest Feedback Form
Progressive disclosure alleviates cognitive load on users and allows them to focus more on single chunks of information. Leveraging this allowed us to achieve high engagement rates on our guest experience feedback forms. We start off by only asking for a star rating, and then progressively ask for additional service factors feedback.
